Key differences
- The job
- Juiced sells leads to your own buyer network. LeadConduit validates, enhances, and routes leads, and ActiveProspect names lead buying and validation as its primary use.[1][13]
- Which side of the ping
- Juiced runs the selling side, where buyers' bids compete for each lead. LeadConduit's ping endpoint answers a seller's ping with a bid from your rules, so you buy the leads that meet your criteria.[7]
- How recipients are chosen
- In Juiced, buyers compete by bid in a branded portal. LeadConduit sends a lead down a waterfall in the order you set or to each recipient, and its docs do not describe choosing a recipient by highest bid.[14]
Feature comparison
| Feature | Juiced | LeadConduit |
|---|---|---|
| Buyer bidding | ||
| Buyers set their own bids in the portal | Yes | No[17] |
| Different bids by location | YesCounty, state, or nationwide | Not found in public materials |
| Buyers see the top bid and their position | YesTop bid and rank per bid, plus a Counties tab showing top bids across a state | Not found in public materials |
| Outbid alerts to buyers | Yes | Not found in public materials |
| Winner pays one step above the next-highest bid | Yes | Not found in public materials |
| Highest-bid auction routing with live ping/post bids | YesHighest bid wins; partner ping-post bids read live from their response; pings send partial data, the full lead goes to the winner alone | YesLive bid from the buyer's response only; no partial-data pings[18][17][19] |
| High-return buyers pushed down the bidding pool | YesReturn Tiers with a grace period for new customers; buyers see their tier in the portal | Not found in public materials |
| Routing & distribution | ||
| Waterfall or priority routing | YesOrdered stages; unsold leads fall through to the next stage; drag-to-order stage pipeline; lead-type priority | YesTo each recipient in order; recipient steps run in configured order[18] |
| Round robin or weighted distribution | YesRound Robin stage at a flat price per lead; weighted split not confirmed | Not found in public materials |
| Per-buyer filters and routing rules | Yes15 operators, unlimited conditions, zip rules, and date-age conditions; portal bids are county-level or wider; no regex or radius | YesNested all/any rule sets on steps, acceptance, pricing, caps; step criteria on zip/state; zip lists via SuppressionList (radius not found)[20][21] |
| Customizable lead types | Yes | No[22] |
| One lead sold to more than one buyer | NoEvery lead is sold exclusively to one buyer | YesOne lead can go to multiple buyers; no sell-limit setting found; one lead can be delivered to several buyers or systems[23] |
| Delivery schedules and pacing | No | YesDelivery schedules: flow hours of operation plus per-step day-parting rules; timestamp rules with date tokens; out-of-hours queueing not confirmed; delayed delivery not confirmed[24][25] |
| Caps and budgets per buyer | YesCustomer- and bid-level lead caps and dollar budgets; per-bid caps by lead type and location; per-source quotas | YesLead-count caps: flow, source, and step caps over minutes to months; field-based caps: a rule set decides which leads count toward a cap; spend caps not confirmed[26][27] |
| Email, SMS, or file delivery channels | YesLead Assigned email (SendGrid) and SMS (Twilio) plus webhooks, all at once per buyer; no FTP/CSV batch delivery | YesEmail Delivery recipient (Amazon SES) or batch CSV by email; SMS delivery not confirmed[28][18] |
| Aged lead sales at a lower price | YesReverse auction steps down; aged repost via a later stage | Not found in public materials |
| Multi-stage routing | YesOrdered stages, each with its own method; partners compete within a stage, stages run in sequence | Not found in public materials |
| Failover, retries, and redelivery | YesMoves to the next offer when a partner post fails; webhooks retried 3 times; single or bulk reprocess from a chosen stage, with edits; manual assignment not confirmed | YesRetry and backup endpoint, reprocess or redeliver[29][30] |
| Marketplace & unsold leads | ||
| Reverse-auction marketplace for unsold leads | Yes | Not found in public materials |
| Buyers browse and buy unsold leads on demand | YesOptional public browsing without login; listings show just county, type, timing, and price; bulk checkout | Not found in public materials |
| Subscription lead pool | YesClub subscriptions | Not found in public materials |
| Lead quality & returns | ||
| Duplicate detection | YesLookback window, match fields, global or per-source scope, fuzzy options; checked at the ping stage | YesSuppressionList 'Is Unique' check, about $0.01–$0.05 per query[31][32] |
| Hold suspicious leads for review | Yes | Not found in public materials |
| Custom lead fields with normalization | YesUnlimited custom fields; Alter Data stage normalizes or rewrites values | YesCustom fields: custom fields with typed data, manageable in UI or API; value normalization not confirmed[33] |
| Lead returns and refunds | YesBuyers request returns in the portal and your team approves each one; reason codes, auto-approval rules, and bulk CSV returns not documented | YesReturn feedback via API or bulk import; no automatic refund[34][35] |
| Calls & lead capture | ||
| Call routing, tracking, and IVR | NoNo call module | YesCall routing only[36][13][6] |
| Buyer portal & white-label | ||
| Buyer portal with roles and reports | Yes8 portal sections; Customer Admin and User roles; dashboard of leads and bids with CSV export; account switcher | YesFree buyer accounts (Buyer Step) to connect a CRM; not a bidding portal; account switcher not confirmed[37][38][39] |
| Buyer notifications | Yes14 event types across email, SMS, and in-app, including Under Funded Bids | Not found in public materials |
| Buyers manage their own caps, budgets, and pauses | YesDaily, weekly, and monthly caps and budgets you enable; buyers pause themselves | YesBuyers on LeadConduit cap each seller's source in their own flow[40][41] |
| Buyers manage their own filters and fields | YesBuyers pick lead types and locations per bid, and template their own webhook payload | YesBuyer-managed filters: buyers edit criteria in their own flows; sellers get alerts; buyers choose fields not confirmed[42] |
| Buyers set up their own delivery integrations | Yes | YesInvited buyers connect their own CRM in a free buyer account[37] |
| Buyer self-signup | YesAlways-on public registration plus invites; terms acceptance at signup (optionally every login); signup attribution on the customer record | YesBuyer self-signup: sellers invite buyers to a free buyer account (Buyer Step); terms acceptance not confirmed; signup attribution not confirmed[37] |
| White-label buyer portal on every plan | Yes | Not found in public materials |
| Custom domain, colors, and logo | YesCustom domain on $500/mo plans and up; brand and accent colors, logo, dark-mode logo, favicon | Not found in public materials |
| In-portal banners and announcements | Yes | Not found in public materials |
| Supplier management | ||
| Portal for your lead suppliers | YesDashboard, leads, payout reports, and account; supplier self-pause and exports not confirmed | YesSupplier portal: vendors log in to auto-generated Submission Docs with lead import; supplier self-pause not confirmed; supplier exports not confirmed[43] |
| Supplier intake by direct post or ping/post | YesPOST /ping returns live bids, or sources post directly; both reach portal bids and ping-post partners | YesPing-post exchange: ping returns accept/price before the full post; direct post: submit endpoint posts without a ping; mixed-mode trading not confirmed[19][44] |
| Margin and price limits on supplier bids | YesPayout % of the winning bid per source (lead-type overrides) keeps bids below resale value; max bid is per lead type, not per source; supplier reserve price not confirmed | Not found in public materials |
| Supplier payouts, fixed or revenue share | YesFixed price or % of the winning bid per source; returns can be excluded from payout (per-partner toggle); pay-on-sold not confirmed | YesFixed or rev-share payouts: rule-based or source-submitted purchase price; rev share not found; returns charged back: returns/conversions forwarded to sources by HTTP in real time; pay on sold only not confirmed[17][23] |
| Auto-generated supplier posting specs | YesShareable per-source API spec link; outcomes mapped to success, rejected, or duplicate, with field-level errors | YesAuto-generated Submission Docs per source; custom rejection reasons; outcome and price returned; outcome, reason, and price returned[43][45][46] |
| Integrations & API | ||
| Documented ping/post API and CSV import | YesOpenAPI spec published; JSON in, JSON or form-encoded out; CSV import goes to the marketplace or Club, not full routing | YesREST API (submit, ping, feedback, reports); 100+ pre-built integrations; JSON, XML, form POST, SOAP, GET[47][29][48] |
| Outbound webhooks with auth and filtering | Yes9 tenant events with retries; Basic, Bearer, and custom headers (no OAuth); test sends; filtering rules not confirmed | YesCustom HTTP/JSON delivery to any URL; event streaming to S3/Azure[49][50][51][52] |
| No-code integration builder | YesPoint-and-click request mapping per partner and per-buyer payloads; response.* merge tokens; one vertical starter template, no buyer templates | YesPer-recipient field mappings; custom recipients with point-and-click mapping and response…; 100+ prebuilt integrations; flow templates[18][50][42] |
| Zapier, Make, and named CRM connectors | YesNot native; Zapier and CRMs connect through webhooks | YesZapier: not native; posts to a Zapier webhook via Custom JSON; CRM connectors: native Salesforce, HubSpot, Five9, Velocify, Convoso, ServiceTitan, others; Make / Pabbly not confirmed[49][6] |
| Billing & payments | ||
| Prepaid buyer balances with auto-recharge | YesUnfunded buyers' bids drop out of the auction; manual credits and debits | Not found in public materials |
| Deposit fees and minimum deposit | YesCustomizable deposit fees, waived on the initial deposit; deposit threshold unlocks bidding | Not found in public materials |
| Payment processor | Stripe | Solupay (per terms) for ActiveProspect's own fees, card or ACH; no buyer payments[53] |
| Reporting & analytics | ||
| Profit, margin, and accounting reports | YesMargin by partner, revenue by buyer and source; partner payout reports and buyer transaction ledger | YesProfit reporting: cost, revenue, and profit reporting by source and recipient; profit per lead in reports; accounting reports not confirmed[54][39] |
| Real-time and geographic dashboards | YesReal-time dashboard; country, state, and county Location Analytics with 30-day trends; bid analytics limited to top bid and price range by location; alerts limited to plan usage | YesReal-time flow dashboards; bid analytics not confirmed; operational alerts not confirmed[1][55][56] |
| Custom reports, scheduling, and CSV export | YesCSV export of leads and county analytics; no custom report builder or scheduled reports | YesCustom report builder: custom reports with columns, groupings, memos (no extra cost); CSV export: CSV export of lead events (UI or API); scheduled reports not confirmed[56][57] |
| Full lead timeline and raw logs | YesPer-lead distribution timeline; raw inbound and outgoing partner logs; buyer-side delivery history with resend | YesLead events log each step and outcome (kept up to 100 days); per-step Lead Events with Resubmit Lead; raw payload view not verified[58][30] |
| Security | ||
| Two-factor authentication and passkeys | YesEmail-code 2FA and passkeys | Yes2FA: SMS or authenticator app; can be required account-wide; passkeys not confirmed[59] |
| Platform & admin | ||
| Unlimited campaigns, seats, and brands | YesUnlimited lead types and vendors; seat limit not stated; operator multi-brand not documented | Not found in public materials |
| Test mode, cloning, and templates | YesSource test mode with deterministic test ZIPs; lead-category templates and pricing copy between sources | YesTest leads can skip chosen steps; router dry-run mode; flow templates; copy steps and mappings[60][42] |
| Support | ||
| Support channels and plans | YesLive chat, email | YesOn paid support plans ($499/mo and up); no 24/7; phone not confirmed[61] |
| Public help center and changelog | YesDocs.usejuiced.com, with platform and portal changelogs | YesHelp center plus developer docs; periodic product-update blog posts[62][42] |
| Pricing, contract & onboarding | ||
| Self-serve signup with no-code setup | YesPublic Register page with published entry price; no-code setup stated outright | YesPay-as-you-go, no sales call required; point-and-click flow editor; integrations need no IT[10][1] |
| Onboarding and migration help | YesComplimentary onboarding call; done-for-you setup and migration help not stated | YesDone-for-you setup: professional services at $250/hr; onboarding call not confirmed; migration help not confirmed[10][61] |
| Multi-country and multi-currency | YesUS and Australia with more added on request; multi-currency not confirmed | Not found in public materials |
| Free tier, trial, or money-back terms | Partial7-day free trial; no free tier or money-back terms | No$50 prepay and $10/mo minimum (TrustedForm Certify is free); free trial not confirmed[12][63][53] |
| Month-to-month contract terms | YesMonthly, cancel anytime from your account, effective at the end of the paid term; no annual discount; data and settings stored if paused | YesMonth-to-month only; cancellation notice: none on pay-as-you-go (disable auto-refill); contracts are annual[10][12] |
| Starting price | $250/moFlat, tiered by lead volume and revenue | $50 prepaid (pay-as-you-go, $10/mo minimum), or $24K+/yr contract[12] |
| Setup fee | None | Not found in public materials |
| Per-lead or usage fees | None | $0.15 down to $0.05 per transaction by volume; a lead is usually 2 (in + out); add-ons extra[11] |
- Offered
- Offered in a limited form
- Costs extra
- Not offered
- Not found in public materials
LeadConduit marks summarize LeadConduit's own public materials, linked in the sources below. A question mark means we did not find the feature there, not that LeadConduit lacks it.
Should you compare Juiced with LeadConduit?
Compare them if you are deciding how leads move from sources to buyers, but expect two different categories rather than two versions of the same tool. ActiveProspect markets LeadConduit as a way to automate lead flows: validating, optimizing, and routing each lead in real time, checking leads against suppression lists, adding third-party services for fraud detection and phone validation, and verifying consent with TrustedForm, ActiveProspect's consent certification product. ActiveProspect's own comparison with boberdoo describes LeadConduit's primary use as lead buying and validation, with ping post support for accepting and validating incoming pings, and describes boberdoo as the tool for selling and distributing leads across buyers. When LeadConduit sends a lead to several recipients, its API documents two modes, a waterfall in the order you set or sending to each recipient, at sale prices you configure on each recipient step.
Juiced is built for the selling side of a buyer network. Buyers bid on each lead type at county, state, or nationwide scope in a branded portal with no integration, see the current top bid and their position for that location, and the winner pays one bid step above the next-highest eligible offer, or the minimum when unopposed. Eligible leads that do not sell can go to a marketplace where the price steps down to your floor. LeadConduit may fit when your question is whether each lead is valid, enriched, and documented for consent, or when you buy leads and want to price and filter them before your CRM. ActiveProspect itself describes running LeadConduit alongside a distribution platform, so assess whether you need one, the other, or both.
What to compare in a real evaluation
| Question | Juiced | LeadConduit |
|---|---|---|
| What job is each product built around? | Selling leads to your own buyer network: buyers bid against each other in a branded portal, leads move through your distribution stages, and unsold eligible leads go to a marketplace that steps down in price. | Markets real-time lead flows that validate, optimize, and route each lead to your systems, a buyer, or both, and positions itself as working upstream, before a lead reaches your CRM. ActiveProspect's comparison with boberdoo names its primary use case as lead buying and validation.[1][2][13] |
| Who sets the price, and how is one lead handled when several buyers qualify? | Buyers set their own bids in the portal from your bid ladder, or you set a fixed price. Portal bids and ping/post bids compete in one Highest Price pool, and the winner pays one bid step above the next-highest eligible offer, or the minimum when unopposed. Round-robin stages at fixed prices you set are also available, with delivery by webhook, email, or SMS. | Documents sale prices that you configure on each recipient step (fixed, tiered, or from a pricing service), which a technical recipient can override by returning its own price. Delivery steps run as a waterfall to each recipient in the order you set until one succeeds, or send to each recipient; its documentation does not describe choosing a recipient by highest bid. Delivers through 100+ pre-built integrations and an Open API, with caps on flows, sources, and recipient steps.[14][3][1][6][8] |
| Which side of a ping does each product bid on? | The selling side. Buyers who integrate by ping/post return bids that compete with your portal buyers' bids for each lead you sell. | The buying side. Its ping endpoint lets a seller ask your flow whether it would accept a lead and at what price, and your flow answers with a bid from pricing and acceptance rules you configure, so you pay for leads that meet your criteria. Its ping limits cap how many pings a source can send to a flow.[7][1][15][8] |
| How are validation, enhancement, and consent handled? | Duplicate detection with configurable rules, audit rules that hold suspicious leads for manual review, distribution records, and a returns process run by your team. | Markets suppression checks against DNC, litigator, and past-customer lists, add-on services for fraud, phone, email, address, and demographic data, and TrustedForm consent verification within a flow.[1][5][16] |
| What do buyers manage on their side? | Buyers log in to a branded portal to change bids, see the top bid and their position for each location, fund a wallet by card with auto-recharge, set the caps and budgets you expose, pause bids, buy marketplace leads or place buy orders, and get outbid notifications. | Buyers are delivery endpoints in your flow, or separate LeadConduit accounts that set their own acceptance and bid rules. Its Buyer Step lets you invite a buyer to a free account where they connect their own CRM for delivery, but its documentation does not describe buyers logging in to set prices or fund balances. Recipients report conversions and returns with a reason through a feedback API.[14][15][37][9] |
| How is it priced? | Flat monthly plans from $250 per month, tiered by lead volume and revenue, with no per-lead fees and no setup fees. | Describes usage-based, a-la-carte pricing with transaction fees per integration used, whether a lead is accepted or rejected, and counts a transaction when a lead enters or leaves your account, so a rejected lead costs one transaction while a delivered lead usually costs two. Publishes per-transaction rates from $0.15 down to $0.05 by volume, and add-on rates from $0.01 up to $0.25 per check depending on the service. Pay-as-you-go starts with a $50 prepaid balance and carries a $10 monthly minimum, and a contracted option requires an annual $24K+ spend commitment.[1][10][11][12][5] |
LeadConduit details summarize LeadConduit's own public materials, linked in the sources below. They are not an independent product test, and a capability missing from this table is not evidence that it is missing from the product.
Where Juiced may fit better
- You sell leads to your own buyers and want them competing on price: bidding by lead type and county or state in a branded portal with no integration, and seeing the top bid and their position for that location.
- You want the winning buyer to pay one bid step above the next-highest eligible offer, or the minimum when unopposed, rather than a price set per recipient.
- You want unsold eligible leads listed to your buyers at a price that steps down to a floor you set, with buyer buy orders, on flat monthly pricing without per-lead fees.
Where LeadConduit may fit better
- Your priority is validating, enriching, suppressing, and documenting consent for each lead in real time, including as a buyer filtering leads before they reach your CRM.
- You buy leads from several sellers and want to answer their pings with a price from your own rules before you accept a lead.
- You want TrustedForm consent verification and third-party data services configured in the same flow that routes the lead.
Questions to bring to both demos
- 1Walk one lead from source to buyer and show every check, decision, price, and delivery along the way, and how many billable transactions it creates.
- 2When several of your buyers qualify for the same lead, show how the recipient is chosen and who set the price each one pays.
- 3Show what one of your buyers can change without contacting your team, and where they would log in to do it.
- 4If you plan to run both tools, show the handoff between them: which system owns buyer rules, pricing, returns, and the record of each lead.
Frequently asked questions
Is Juiced a LeadConduit alternative?
Mostly not, because they sit in different categories. Juiced is lead distribution for sellers: buyers bid by lead type and location in a branded portal, see the top bid and their position, and unsold eligible leads can go to a step-down marketplace. ActiveProspect markets LeadConduit around real-time lead flows that validate, enhance, and route leads, with TrustedForm for consent, and its own comparison names lead buying and validation as the primary use. Assess whether you need one, the other, or both.
Do buyers bid against each other in LeadConduit?
ActiveProspect's API documentation describes multi-recipient delivery as a waterfall in the order you set or sending to each recipient, at sale prices you configure per recipient step or that a technical recipient returns. It does not describe an auction where your buyers see and outbid each other. Its real-time bidding runs on the buying side, where your flow answers a seller's ping with a price. In Juiced, buyers bid in the portal, see the current top bid and their position, and the winner pays one bid step above the next-highest eligible offer, or the minimum when unopposed.
Can Juiced and LeadConduit be used together?
ActiveProspect describes LeadConduit as working upstream, validating and routing leads before they reach the systems you already use, and its boberdoo comparison describes sending leads through LeadConduit before they are sold on a distribution platform. Its Open API supports custom connections beyond its 100+ pre-built integrations, and Juiced delivers leads by webhook, email, or SMS. If you plan to run both, confirm the connection in a demo, including which system owns buyer pricing, returns, and the record of each lead.
Does Juiced document consent the way TrustedForm does?
Juiced focuses on lead distribution rather than consent certification. It includes duplicate detection, audit rules that hold suspicious leads for manual review, and distribution records, and marketplace eligibility depends on your configuration, buyer agreements, and consent or resale restrictions. TrustedForm is ActiveProspect's consent certification product, so evaluate consent documentation as its own requirement.
How does Juiced pricing compare with LeadConduit pricing?
Juiced uses flat monthly plans from $250 per month, tiered by lead volume and revenue, with no per-lead fees. ActiveProspect describes LeadConduit pricing as usage-based, with published per-transaction rates from $0.15 down to $0.05 by volume charged per integration used whether a lead is accepted or rejected, and offers pay-as-you-go from a $50 prepaid balance with a $10 monthly minimum or annual contracts with a $24K+ spend commitment. Check both pricing pages for current terms.
Sources
Last updated
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